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January 28 2010

mediahelpingmedia
10:11

Newspaper advertising department priorities for 2010

The gloves are off, the recession has -- we hope -- played out its last hand, and the task is clear: meet the targets and plan for the future, but meet the targets first.

The 20th World Newspaper Advertising Conference, held for the first time under the auspices of the new WAN-IFRA merged association, the World Association of Newspapers and News Publishers, recognises the simplicity of today's ad department priorities: meet your targets today, next month and next year.

Don't be the product, buy the product!

Schweinderl